Success Stories, Girlboss

The Ultimate Brightening Toner: If it sold out in 48 hours, it has to be amazing. Some users even saw results after one use. Plus, like all Flora & Noor products, it’s gentle yet effective, especially for melanin-rich skin. “My aim is to formulate products with ingredients consumers can feel proud of that yield real results and to have consumers confirm that I was doing exactly that for them melted my heart,” adds the founder and CEO Jordan Karim.

Amanda Ross, The Zoe Report

Sourced from the highest quality natural ingredients and packaged in charming, apothecary-style vial bottles, jars, and vials, Flora & Noor is a halal, consciously-created skin care line with a mission to provide real nourishment for skin from head to toe. Acne-fighting creams and rich moisturizers live alongside luxuriously-scented bath bombs and scrubs on Flora & Noor’s airy website, complete with subscription-based shipping models that ensure you’ll never run out of your favorites.

Kara Jillian Brown, Well + Good

[Jordan Karim] loved the products she was helping create, but says that as a Muslim, she felt "guilty" using them because they're not halal—meaning they aren't permissible for Muslims to use. So she started her own skin-care brand, Flora & Noor. It's the first halal-certified skin-care brand in the United States, and as of January 22, it's sold at Ulta.

Gabi Thorne, Allure

While not all Muslims strictly seek out halal items, for those who do, finding halal-certified beauty products is especially important. "Muslims pray five times per day, and before we pray we need to make what we call 'wudu or ablution' and cleanse ourselves in many specific steps," Jordan Karim, founder of  Flora & Noor tells Allure.

Chinea Rodriguez, Byrdie

Before launching her skincare brand, the former pharmaceutical consultant would DIY her own skincare because she couldn't find products that served her needs—and the needs of her community. This love of natural ingredients and superfoods would fuel the brand's formulas and inspire her to start her own skincare brand.

Kui Mwai, Bustle

If you’re searching for soothing and effective products for melanin-rich skin, Black Owned Brand Flora & Noor might be your new favorite. Its Super C Moisturizer (one of Karim’s favorites) helps even out your skin tone via Vitamin C while delivering the hydration you need, especially during the summer months.